A network of honest marketing firms
Bootstrap Commercial Arts is joining forces with other marketers who've made a commitment to using their knowledge "for good"
We believe that marketers have a responsibility in these dark times to help the public understand how to protect themselves against manipulative advertising, bots, and the malicious spread of misinformation.
Never before in this country have we experienced a total loss of agreement on how to perceive reality or information itself. There is a science and a psychology to influencing the masses that honorable marketers use to predictably influence the flow of the eye, or the mood of the viewer–however without a moral check or balance, these tactics and principles can be used to manipulate, and even brainwash, targeted viewers.
Unlike art in a gallery where one decides how to feel about the piece that’s being presented, commercial art and marketing are structured with the intention to cause a specific desired feeling or action from the viewer. Politicians have been borrowing from this tool box for many years, targeting vulnerabilities in each demographic and playing on the fears, needs, or situations that the audience struggles against.
As marketers and keepers of this precious knowledge, we have a responsibility to the public to share these tactics so that individuals can make informed choices based upon their own compass, not the compass of the influencer. We have a moral obligation as the people "in the know" to fight back against those that seek to use our industry to create division, cause false fear, and abuse the vulnerabilities we all have.
Find a Marketer With Morals Now!
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Sign the pledge and join our professionals network to receive updates from Fight With Your Mind, and get involved in taking back the reins from those abusing the tactics we, as marketers, use with honor and discretion.
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The Honest Marketing network
Marketing can be and should be about honesty and communication, and businesses should have products or services of value that are presented to demographics that possess an actual need, desire, or demand for what a business supplies. Marketers should facilitate that honest communication between the business and the public.
Like any powerful tool, marketing can be misused, and people can be hurt and taken advantage of. Unfortunately, marketing has become synonymous with brainwashing at times, and information warfare has become a threat that everyone should understand in order to have control over their own decisions. These tactics, that honorable marketers use to enhance communication with the public, have been hijacked for malicious use on a public that is largely unaware it is being manipulated.
Co-signers of the Honest Marketing Pledge
We pledge to use honest marketing tactics to promote our clients, to prioritize facts and honesty above political or business inclinations, and to help the public identify where manipulative tactics are being used to sway the larger public opinion. We will use our first-hand industry expertise to combat information warfare and work towards a truth-based shared reality.
| Logo | Business Name | City | State | Website |
|---|---|---|---|---|
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Black Cat Studio | Saint Paul | Minnesota | blkcatstudio.com |
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Bootstrap Commercial Arts | Port Townsend | WA | bythebootstrap.us |